Search Engine Optimisation, SEO, is a vital pillar of online marketing that supports other channels, including PPC, email marketing and more. It would not be wrong to say that SEO is one of the main prerequisites for the success of online businesses in their niche. This is because SEO helps achieve the visibility needed to stay ahead of the B2C and B2B market competition. It seems like you have also landed up here looking for SEO in Australia. You are not alone. SEO services are in high demand in Australia.
According to the statistics, approximately 3000 individuals and businesses across the country search for SEO services and SEO companies in Google each month. Moreover, as per the latest report from IBISWorld, around 9,100 firms are offering digital marketing and SEO services in Australia. There has been an increase of 2.9% in the number of SEO agencies from 2021 to 2022. These days more and more businesses are hiring SEO agencies to bring their products and services into the limelight and expand their customer base.
However, small enterprises or start-ups with no significant budget for their SEO needs find it a daunting task to look for SEO services that are effective and affordable. To help you find a trustworthy SEO agency, here are a few tips to consider when selecting; continue reading!
Consider the knowledge of SEO they have
When choosing an SEO agency, it is obvious you would want to partner with a company that has personnel specialising in Search engine optimisation. You should look at their previous SEO campaigns and the SEO methods and strategies they used in their works to get an insight into their quality of service and skills. Also, make sure you choose a master of one, not a jack of all trades. This means the company you choose must focus on perfecting a few aspects of SEO rather than promising to deliver results on all aspects of online marketing.
Check their experience in the industry
Before collaborating with an SEO company, it is essential to find out how many years they have been in the online marketing industry. This is because several years spent is a clear indicator of their experience. No doubt, there are numerous great newer companies out there, but partnering with a company that has been serving the industry for years, gives you peace of mind that your company’s prestige is in reliable hands. In order to prove their expertise, a reputable company will be able to provide multiple examples of successful SEO campaigns and show how their optimisation contributed to their client’s bottom line.
Check out their reviews, testimonials and social handles
Fortunately, in today’s digital era, it is not cumbersome to check the market rapport of an organisation. Whether you are referred by someone (friends or family) or have stumbled across them on your own, it is always a good idea to perform diligent research over the internet. Find out how they work, what their previous customers say about their services, how good their services are, whether their past clients had a great experience with them and more. The best way to find out all this is to visit their website and read the reviews and testimonials of their clients. Besides this, you can check out their social media handles and review their articles and blogs. Also, you should look for evidence that they have generated results for their clients in traffic, leads or sales.
These are the three key things you cannot afford to overlook when searching for SEO in Australia. There is no denying that SEO is a complex field. Since Google introduced its new algorithm, the search engine has continuously updated and improved 24/7. Hence you need a backup of an outstanding SEO agency that can help you cope with the changes and yet manage to secure a top rank of SERPs.
